Online marketing in the cannabis space: the good, the bad and the ugly

In this frank panel discussion we’ll dive into the challenges and opportunities that come with online media marketing in the cannabis space – while driving traffic and being profitable. Veterans from the online cannabis space will share their experience and insights, covering topics such as:

– Leveraging community to build organic cannabis audiences

– CPAs, CPMs, CPLs – cost considerations for building a performance-based media strategy

– Dealing with heavily regulated landscapes

– Online vs. offline attribution

– What to expect when buying and selling traffic

– The importance of influencer marketing in the cannabis space

– How content drives audience and value

There will also be time for live questions from the audience at the end of the panel discussion.